{HERMèS' SUCCESS HAS BEEN DRIVEN BY SCARCITY

While many luxury brands drive exposure through social media marketing, celebrity collaborations and style shows, Hermès which started as a saddlery and which still hand-stitches the lion's share of its leather bags hasn't. Its major items haven't changed a lot in decades; it does not have TikTok, and doesn't offer celebs complimentary purses.|Her